Learn about your users,
and how they experience
your digital services


Get facts, possibilities, and product changes that get you closer to your business goals
I am a UX insight partner for product teams, executives, and investors with a background in ethnography research, design thinking, and business development methods.
In the past 15 years, I have contributed to high-profile investments at corporations like Meta, helped venturing new ideas at the SAP AppHaus incubator, and engaged with a wide range of teams from Fortune 500 companies to small start ups.
I offer UX consultation through ProdX, which is a network of Design, marketing, data, and product professionals who I recommend to my clients in their journey of creating a more holistic success story.
I live and work in San Francisco, California, and serve clients globally. I have a special interest in the success of startups that intend to create a greater good in the world. In my personal life, I volunteer and dedicate my time to non-profit activities and promoting art. Accordingly, I offer a significant discount to organizations with similar goals.

Knowing that every business is unique, I encourage you to get in touch so that we can explore collaboration opportunities together.

Case studies
Field study for a cross-app growth initiative
Opportunity assessment for an executive-sponsored project
Product-market fit investigation for a controversial 0-1 product idea
An award winning insight-based development for a niche use case
A design-led ground breaking product revamp
Driving change by research leadership
Services

The value you get:

  • 1
    Elevate your understanding of users

    Learning about their world, their objectives, and their experiences (including what is with your app).

  • 2

    Create shared understanding for stakeholders


    Alignment for design, sales and biz-dev teams toward a holistic operation.
  • 3

    Take the guessing out of the game


    Get more insights so to focus your resources on solutions that get you closer to your business goals.

  • 4

    Deliver better product and UX


    Something elegant and easy to use, that you can be proud of.
  • 5

    Discover growth opportunities


    You know they are out there, and you know that they are not using your product. But do you know why?

Services I provide:

Gather Users and Market Insights to Create Empathy
  • IDI (in-depth interviews, structured and semi-structured)
  • Focus group
  • Journey mapping
  • Diary study
  • JTBD assessment
  • Persona creation
  • Survey design, implementation, and analysis
  • MaxDIFF survey
  • Tracking and periodic survey services
  • Contextual inquiries
Support Design and Product Improvement
  • End to end experience assessment
  • Experiment and hypothesis design
  • Usability study (moderated/unmoderated)
  • Comprehension testing
  • Participatory design
  • Card sorting
  • Tree testing
  • Pair analysis
Facilitate Alignment and Collaboration Workshops
  • Roadmapping and prioritization activities
  • Design sprint planning and facilitation
  • Problem understanding workshops

Why work with me?



  • Comfortable working with teams with various UX familiarity. From fully staffed UX teams at Meta Inc., to the first ever UX evangelist at Intuitive Surgical Inc.
  • Deliverables beyond just a deck. Expert in facilitating design sprints, alignment workshops, empathy-building sessions, and roadmap discussions to land insights.
  • Experience with various product maturity. From well-established products like FB Groups to validating early-stage ideas like BILT.com startup.
  • Flexible partnership: expertise of outside consultants with the benefits of an embedded team member, without the agency overhead.
  • Autonomy and independence. No need for design or research managers in your team to provide guidance or direction.
  • Background in design and business. Successfully partnering with both design team as well as PM/PMM/BizDev on the path from design to business success.
  • Leverage the expertise of other talents in the ProdX network to create a holistic success story.

Contact me

ProdX-Consulting

Amir Hossein Arabkheradmand
Made on
Tilda